The Logo's That Time Forgot

Unused Logo Concepts For Johnson & Johnson

Sometimes you go back through your old archives of work and find the odd thing of interest... 

The below logo ideas, never got any further then that, just ideas, in fact I didn't work on the final project in the end. Sometimes for what ever reason the work you produce just isn't right for the over all concept and look of the company. My initial idea was to have the shape of the house... the house or home is fundamental to all of us in one way or another, it's what our very foundations are built on and that is what I hoped to impart within the logo. The circle ideas are based around a similar idea, although more abstract. 
I explored the home/foundation idea and also worked on typeface based logo concepts too... They are quite sketchy and could do with more development, just rough visuals really. Anyway thought they might be of interest... Incidentally Johnson & Johnson are an e-commerce home-ware company.

Music Listened to while working on Johnson & Johnson Logo Concepts:

Shinin' On by Grand Funk

Analogue Man by Joe Walsh

Red Octopus by Jefferson Starship

Long Live Rock 'n' Roll by Rainbow

Rize Of The Fenix by Tenacious D

Alice Cooper's Show on Planet Rock... Numerous times!

Stepping On A Business Card

Farnham Family Walking Group Cards

You may remember, although it was some time ago now... in fact, one of the very first posts on this very blog, show cased both designs I had done for Amber Robertson and her walking group, both logo's and posters were created. A little while ago Amber asked if I could put together some ideas for a business card, the idea being that anyone that is thinking of attending one of the walks could easily take away details about the Group and where to go to find out more information. The initial idea that Amber and myself discussed was to keep the card very similar in design to the original poster. The final choice was indeed that concept, meaning that design is kept very recognisable through colour, layout and typeface. 

While doing the project though I thought it would be interesting to explore some other avenues that the layouts could take, below are all of the different ideas...

If you are interested in doing family walks in Farnham, do get in touch with the group, it's very family orientated, great fun for children and toddler and buggy friendly too!

Farnham Family Walking Group: farnhamfamilywalkinggroup@yahoo.co.uk

Music Listened to while working on Farnham Family Walking Group artwork:

13 by Black Sabbath

Bula Quo by Status Quo

Like Clockwork by Queens Of The Stone Age

Keep Moving by Andrew Stockdale

Mirage Rock by Band Of Horses

ELO2 by Elo

Portrait Ideas

Landscape Ideas